 is more than just a place to buy ice cream. It’s a stepping stone for young people across Norway. Committed to youth employment, LICC provides teenagers with their first job — an opportunity to build up skills and accountability. 

By choosing LICC, you’re not just enjoying a treat, you’re supporting the next generation, fostering a responsible workforce, and making a positive impact in your community.

Large Ice Cream Company is aiming to hire 1,000 teenagers for the summer of 2025. And hiring seasonal employees at scale is no small feat. To reach their goal, they needed an engaging and simple yet effective way to train and assess young applicants — without an LMS. Their website offered training content, but there was no way to ensure that candidates completed it before their interviews. Without a structured learning path or progress tracking, the hiring process could quickly turn into a melting mess.

Enter We Are, the next-generation course authoring tool that makes creating immersive learning content easy. With our interactive We Are Stories, LICC created a super engaging and structured hiring process for their young applicants, featuring 

4 interactive Stories cover customer service, hygiene, and teamwork, which are essential skills for the role.

Hotspots (interactive buttons) at the end of each Story reveal part of a secret code, ensuring candidates follow the learning path in order.

An Open Response (powered by AI) in the final Story prompts candidates to enter the full secret code, proving they completed all Stories.

A final secret code word is revealed — something they'd need to recall during their interview.

This gamified approach is keeping candidates engaged and providing LICC with a simple, foolproof way to ensure every applicant is well-prepared, without needing an LMS. No LMS? No problem.

Large Ice Cream Company (LICC) x We Are Learning

The secret code system turns training into a challenge, ensuring candidates finish before their interview.

Motivating completion

Hotspots keep learners actively engaged and ensure they follow the full training journey.

Interactive progression

Open Response makes learning dynamic by allowing free-form conversations with Characters.

AI-powered learning

Why this works

With We Are, we'll ensure every young seller is prepped, confident, and ready to scoop ice cream all summer. The coolest training for the coolest job!

More on this customer story coming soon. 👀☀️

Get started for free

Try out our award-winning tool for free, and start reshaping the way you create engaging learning content.

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Discover how Large Ice Cream Company engages and prepares young applicants with interactive, immersive training created with We Are.

Results powered by We Are

Scooping up success: Interactive training for seasonal hiring

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About

 is Norway's National Centre for Pharmacy Development, training 8,000 pharmacy employees across Norway. Their mission is to enhance these employees' skills as drug advisors, improving customer advice quality and ensuring better medication use.

They develop in-house online courses with subject matter experts, focusing on practical knowledge for pharmacies.

Pharmacy employees trained in just 4-6 weeks.       

3,500

Learners gave positive feedback, rating the training 5/6 or higher.

Positive feedback

Employees reported increased confidence in customer interactions, boosting service quality.

Skill improvement

Apokus faced the challenge of delivering effective training that not only increased knowledge but also drove real changes in practice, particularly in communication skills. Scenario-based learning, crucial for enhancing these skills, was previously too resource-intensive to develop. Traditional role-playing methods were challenging to organize and execute in a busy pharmacy environment, making them impractical as the only option for large-scale implementation.

To tackle these challenges, Apokus partnered with We Are Learning to create interactive, scenario-based training modules. For a course on the correct use of nasal sprays, they aimed to address significant misuse issues and the difficulties employees face in discussing these products with customers. Using We Are, they developed digital role-playing scenarios that allowed employees to practice these conversations in a safe environment. Apokus employees wrote the scripts, animated the Stories, and recorded their own voices, transforming renowned communication expert Bård Fossli Jensen into a 3D character to guide employees through best practices.

The implementation was a success, with 3,500 pharmacy employees completing the training in the first 4-6 weeks — 80% opting for the scenario-based approach, while 20% chose traditional role-playing. After the program launch, a survey (1-6) was distributed to evaluate its effectiveness, yielding overwhelmingly positive results. 

These scores reflect the training's success in meeting objectives and the learners' satisfaction with the content and delivery. Employees particularly appreciated the flexibility to train anytime!

Scenario-based learning

Pedagogical model

Technical solution

Learners shared positive feedback! Here's how learners rated the training:

Scenario-based training has previously been far too resource-intensive for us to develop. But with We Are, we finally saw the opportunity to create it ourselves —without requiring an extensive budget.

By partnering with We Are Learning, Apokus successfully introduced innovative training that pharmacy employees found to be an effective method for improving customer dialogue skills. As Bård Fossli Jensen, Senior Physician, Ph.D., and TED speaker, said, “We Are has developed the best simulation tool we have come across. And we have searched extensively!” This collaboration has enabled Apokus to scale its training efficiently while maintaining high learning standards.

"With We Are, we got started quickly with minimal training, and now we handle everything ourselves, creating animations entirely in-house. I never thought, as a pharmacist, that I’d be able to add '3D animator' to my CV."

Discover how Apokus strengthened engagement and learning outcomes for 8,000+ pharmacy employees with We Are.

Key results

Transforming pharmacy training with interactive, scenario-based learning

, part of NKI Holding, is Norway’s first fully digital vocational school. With 100+ years of experience, they have pioneered flexible, asynchronous learning solutions, educating 6,000 students across various subjects.

This vocational school was recognized as The Online Educator of the Year in 2024 for its innovative use of tools like We Are.

Students loved the program's relevance, giving it an impressive 9.1/10 in a satisfaction survey.

Positive feedback: 9.1/10

Scenario-based training boosted student engagement with real-world, interactive learning.

Increased engagement

The revamped HR Consultant program engaged around 150 students and enhanced their real-world skills.

Skill enhancement

A leader in digital education, NKI aimed to enhance their HR Consultant program by integrating interactive content. They sought a solution that could deliver immersive, scenario-based learning to provide practice-oriented training while being easy to implement.

NKI chose We Are to bring interactivity to their HR Consultant program. Each subject combined text-based content with an interactive We Are Story and a quiz to reinforce learning. These Stories allowed students to navigate real-life workplace scenarios, making decisions that influenced outcomes. A subject matter expert crafted the scripts, while an instructional designer developed the interactive stories with AI-generated voices for narration. A test panel of 7 students reviewed the content before rollout.

This is the online program I've benefited from the most. I feel like I’m learning faster.

The revamped HR Consultant program has engaged around 150 students, receiving overwhelmingly positive feedback. Students appreciate the flexibility of the online format and the relevance of the scenarios to their future careers. One student remarked that the scenario-based training “made learning feel more real and relevant,” while others noted that quizzes solidified their understanding. This success is reflected in a student satisfaction survey conducted after implementing We Are, where students awarded the program an impressive 9.1 out of 10. 

NKI is highly satisfied with We Are's ease of use and the quality of interactive experiences, planning to expand its use to other courses.

We're really happy with We Are. Since we started working together, we've seen rapid and impactful improvements, and the tool just keeps getting better and better. We’re now incorporating We Are into several of our other programs.

Discover how NKI Nettstudier engaged 150 students and improved real-world skills in their HR Consultant program with We Are.

Scooping up success: Interactive training for seasonal hiring

About Large Ice Cream Company (LICC)

The challenge

The solution

Why this works

Ready to animate your training?

Read next

Transforming pharmacy training with interactive, scenario-based learning

Enhancing HR training with interactive, immersive learning experiences